40% Enrollment Growth in 5 Years
Driven by Retention, Not Increased Acquisition.
Case Study:
Gymnastics USA, Winter Garden, Florida
Over 2,200 active students | 50,000 sq ft facility
A real-world case study from Gymnastics USA, Winter Garden, Florida.
Nearly 2,200 individual students with 50,000 SF
In this video, Zander and Jackie Arthur share the story behind the Kingdom Curriculum and how it was developed and refined inside Gymnastics USA in Winter Garden, Florida, the largest gymnastics facility in the state. With over 2,200 active students and a 50,000-square-foot facility, Gymnastics USA serves families across all levels of the sport, from preschool and recreational programs to competitive teams.
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After decades in the gymnastics industry and experimenting with countless tracking methods, paper charts, informal evaluations, and digital systems, they realized what recreational programs truly needed was not more complexity, but clarity. The Kingdom Curriculum was built on the gym floor over five years of real-world use, tested class by class and adjusted alongside coaches and families.
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By combining durable Achievement Maps, character-based skill stickers, consistent three-month evaluation cycles, and highly visible Level-Up celebrations, the system creates structure without rigidity. It holds students accountable, keeps coaches aligned, builds confidence in parents, and drives long-term retention. The result has been measurable momentum and sustained growth within Gymnastics USA’s recreational program.
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This isn’t theory. It’s a curriculum proven inside one of the most successful gymnastics facilities in Florida, now available to gyms that want the same clarity, consistency, and results.
Zander and Jackie Arthur
Gymnastics USA Co-Owners
2021 Enrollment
1,500
Students
Current
Enrollment
2,200
Students
Net
Growth
+700
Students
40% Growth Without Increasing Monthly Signups
What Stayed the Same
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Average new signups: approximately 100 per month
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Approximately 1200 new students per year
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Marketing and acquisition efforts remained unchanged
Growth did not come from increased advertising. It came from keeping students longer.​
What Changed
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Estimated students leaving per year reduced by approximately 140
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Annual loss count reduced by ≈11.7%
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Implied annual loss rate fell from ≈80% to ≈48.2%
Same acquisition.
Better staying power.
Before Kingdom Curriculum
Enrollment stagnant at ~1,500 students
≈20% per year
Enrollment stagnant at ~1,500 students
Annual student loss ≈ 1,200 per year
Annual retention ≈ 20% per year
After Kingdom Curriculum
Enrollment stagnant at ~1,500 students
≈51% per year
Enrollment annual loss 1,060 (reduced by ≈140)
Annual retention ≈ 51% per year
Stronger retention. Same acquisition.